Search engine optimization is vital to your site being found online. But most websites don’t do enough to ensure top rankings for their most important keywords?
That’s why the SEO Seminar being offered by PTMS is a great opportunity. There’s a price point on the training session, but you’ll not only leave the session with a manual on how to do SEO, you’ll also get a report of what you’re doing well with SEO for your site – and what you need to improve.
Sign up here.
Learn how to get more from your internet marketing budget at this seminar on Tuesday, June 16, 2009 – 2:00PM EDT.
It’s FREE, only 30 minutes, and will offer strategies to help automotive dealers more effectively execute internet marketing strategies and budget. This webinar will cover:
If you’re going to build a new site – or even revamp your existing site – you’re going to want to be sure you’re building it so that it will work for you next week and next year, as well as it does today. And to do that, you’re going to want to build it with a content management system (CMS).
A CMS allows you to create, edit, manage, search and publish pages on your website without having to learn a programming language PHP or even markup languages like HTML/CSS. A good CMS platform has a simple administrative interface that makes creating, storing, and publishing pages easy, so you can keep your site up to date. Another important part of a CMS is extensibility. If your site is more than a simple informational site, you’re may want to build functionality on or around the CMS.
Here are four benefits to implementing a CMS on your site:
CMS systems save you time and effort: Using a content management system drastically reduces the time and effort needed to update your website.
CMS systems help manage costs: Without a CMS, you will likely have to pay someone in-house or out to update the content of your website. With a CMS, anyone can easily keep the content current.
CMS systems help you keep your site current and meaningful: Because you can do it yourself, a CMS makes it easy for anyone at your company to update content. You can update it as frequently as you want. That means you can ensure your site has new information to visitors keep coming back. You don’t want to miss business opportunities because you are unable to add timely or topical content to your site.
CMS systems can help you manage your SEO: A good CMS is built with the search engines in mind. By standardizing layouts and properly labeling content and structure, your CMS can help search engines like Google index and rank your website. Additionally, regularly adding new content to your site will give search engines more to crawl and improve your ranking.
Is your website doing everything it can for you?
I just got forwarded a BusinessWeek article: “Debunking Six Social Media Myths.”
While I agree with most of the premises for running a good social media campaign, I think there’s some additional points that need to be made about marketing planning in general:
First, traditional marketing is not dead. You need the right mix. Get your strategy straight before you start.
Second, let’s not forget branding and your own website. If you have a social media program in place and your website doesn’t convert, there’s really no point. In fact, before I’d spend money on a social media program, I’d make sure my site is not only converting, it’s pulling people for repeat visits. If you’re not giving them new content on your site regularly, is there any reason for them to come back? And if they’re not coming back, how are you convincing them to work with you?
Third, just because a lot of other companies are jumping on the social media bandwagon doesn’t mean it’s right for you. Get your plan together before you expend effort and budget on this.
Finally, if you do endeavor to get a social media plan together and follow the advice in the BusinessWeek article on how to do it, you still are going to need someone on your end to answer questions and interact with those responding to your efforts. Make sure you have that in the budget before you run with it.
What are your thoughts?